Alexandra is best known professionally as Co-Founder of ecommerce sensation, Gilt which transformed the landscape of luxury and fashion ecommerce with the invention of the flash sale, creating urgency of demand and innovating the online shopping experience. Alexandra owned the Chief Merchant role at Gilt, and filled many other seats on the journey from start-up to $650m in revenues. Having learned how to parlay the ability to sell luxury and accessible luxury items into selling travel and experiences, Alexandra was more than intrigued by the idea of using technology to efficiently deliver services. As a co-founder of GlamSquad, Alexandra brought beauty to the home of the time constrained, and GlamSquad professionals engendered a level of trust which ultimately permitted the development of a product line, creating a full-service beauty company. Before AI and machine learning became household words, Alexandra jumped at the challenge to use this advanced technology to create a shopping tool, which Google found so compelling that they bought it pre- launch. Alexandra and her team had simultaneously developed an accompanying analogue tool which they ultimately sold to peer to peer luxury recommerce company, Tradesy.
While no one would have flinched if this pioneer in digital commerce, retail, merchandising, sales, business development and marketing had launched another start-up, Alexandra decided to take the path more traveled when she joined Allergan, the global pharmaceutical leader in aesthetics, to help them learn how to communicate directly with the consumers they sought to engage, rather than delivering samples to doctors. Befittingly, Alexandra coined Project Moonwalker and hired a team of 70 to execute the vision.
Don’t hold it against Alexandra that she is a double H – Harvard B.A. and MBA. Alexandra’s humility is disarming, especially when she speaks to you in your native language (of which she speaks five). Alexandra is a relentless consumer, forever testing new platforms and products. She will often have suggestions on a first meeting. When she is not analyzing a new consumer concept, Alexandra can be found on the tennis court, and not missing her New York roots as she soaks up sunshine with her husband and two kids in their new Florida digs.